ID&T
Branding
2011
A book, 10 years of ID&T.
The most beautiful POP book ever made according to the Dutch newspaper, De Volkskrant.

We have made this piece of a murderweapon.
The 476 pages telling you the amazing story of the rise of one of the coolest comapany's in the world; ID&T. Known of the international dance event Sensation White.
  • 10 YEARS OF ID&T
    A creative outburst...
  • FreshMilk created a book about a boy's dream called ID&T. Author Gert van Veen vividly describes the start up, the big successes and the impressive failures of the coolest company in the world. The 467 page book contains loads of pictures and information about the Dance scene that makes this a great book of reference for a whole generation..
  • There was an XTC pill blanked through two quires.
  • Photo paper from an authentic photo album was placed between the pages of all the pictures from the Gabber period.
  • The page containing the story of ID&T’s Bars and Restaurants was literally edible..!
  • The book was designed using all the different styles of the various music genres. 
  • The original notes from their first big event 'TheFinal Exam'.
  • 5000 pages were ripped out of the books as though somebody had stolen a nice party pic.
     
  • A whole team was busy for several days just to crumple up this chapter.
  • The making of the book.
  • The Press was most impressed! That's the way we like it.