ID&T
Advertising
2011
Release Campaign
  • ID&T
    Release campaign connects hardcore to cocktail society people.
  • The DNA of ID&T goes much further than Dance. It represents the universal inner need to escape from everyday life. ID&T enables you to listen to and release your deeper feelings and desires.
  • Click on the ad to read the poem.
  • At Sensation, the biggest dance event in the world, the public held their hands high, mimicking the key visual of the Release campaign. 
  • ID&T liked Release so much that they changed their home Magazine (formerly ID&T) into “Release”.